Integrated Solutions from a Complete Provider

EduGlobal realises that the whole is bigger than the sum of the parts when it comes to entering and operating in the China international education market. This is why we operate as much more than a student recruiter. The cornerstone of EduGlobal’s success lies in offering individualised, integrated solutions to our clients and partners, whatever their challenges and goals may be.

American University

EduGlobal was contacted by this third-tier public Mid-Western university looking to actively enter the international recruitment industry by capitalising on the projected growth of outbound students in China.

American University

Based on the university’s interest in begin recruiting in China very actively, EduGlobal recommends a comprehensive solutions suite for the institution, ultimately to strengthen the brand of the university among local markets and increase student recruitment numbers. Recommendations offered to this client during the first 12 months would include:

American University

Through a comprehensive campaign designed to set the institution apart in the US as an industry leader, the client continues to be met with success through the Institution Representative, Event Management, Counselor Trianing, Chinese Languag Website, and Printed Materials.

  • Targeting parents and students looking for high school programs, aiming for 5 – 10 students in first year of engagement
  • No experience in international recruitment but interested in establishing a permanent presence
  • Significant investment available for creating a foundation for institution’s long-term objectives
  • Eager to make institution a recognised, popular academic destination in the China market

When combined with EduGlobal's own recruitment, these tools would allow for a very thorough successful engagement with the local market, targeting students and parents across the country, online, in person and in print. Recruitment numbers for the university continue to climb, growing ten-fold from the first year of recruitment to the third.

Institution Representative

  • Develop a permanent in-country presence
  • Champion institution branding & retain close control of strategic regional marketing activities
  • Streamline all processes keeping activities in-country & at the point of recruitment

Event Management

  • Provide the opportunity to meet with local students and families, establishing credibility and trust in the local market
  • Put a face to the name, creating a stronger connection to institution and institution brand
  • With an Institution Rep, connect with students across the country through one-on-one events, Roadshows, and Expos

Counselor Training

  • Establish a relationship with our national network of counselors through video or in-person training
  • Emphasise unique selling points and review details of the application process & top programs
  • With an Institution Representative, train counselors and branch offices during Roadshows and local activities.

Chinese Language Website

  • A central portal, easily & consistently distributing the latest information to the entire local student & agent market
  • Ensure relevance by reflecting institution message while effectively engaging the local audience
  • Utilise an actionable platform for online enquiries & applications in Chinese

Printed Materials

  • Brochures and information pamphlets are a trusted, traditional way of bringing information to the local market
  • Establish professionalism while validating the client’s image as outlined by counselors
  • Focus energies elsewhere, as each step from design consultation to distribution is directed and monitored by EduGlobal Communications